I am a franchisor
I want more engaged, organised, focused franchisees and more insights to improve the performance of the whole franchise. I'm not just looking to grow my franchise to achieve my own aims, I'm looking to lead the way for a team of entrepreneurs who share my vision, drive and ambition. Being a franchisor is such an incredible privilege, but also an important responsibility. I'm in a position where I can truly make a positive difference in the life of my franchisees and I intend to act on it by helping each franchisee run a more Deliberate Business™.
I believe in consistency
By ensuring my franchisees collect, record and manage financial data in the same way I can compare 'like for like' across the network and gain insights into how to continually improve overall franchise performance. In order to create consistency, both systems and processes need to be looked at. This consistent approach makes it easier to quickly compare different franchisees, saves time when solving financial issues, allows action to be taken to help a franchisee improve performance, allows transparency of franchise fees and helps replicate the things that make our brand successful.
I believe in developing people
I believe in the importance of training, coaching and mentoring. Although I may not have time myself, I'd like to offer my franchisees the support they need to grow as individuals and run deliberate businesses. Training in the financial aspects of running a business, a consistent franchise approach, and the legal implications of being in business are all important areas for my franchisees to know in order to achieve their goals and protect my brand from negativity.
I believe in compliance
Although I don't want to be involved in the day to day running of my franchisees businesses, I do want them to be compliant for their own sake and to protect our brand. I believe it's important for them to hit all their deadlines with HMRC and I want to be confident they understand their responsibilities as a business owner and have the support they need from a team of experts who understand franchising.
I believe in simplicity
Although I don't have the time to support in this area, I want my franchisees to have access to a team of experts who don't use jargon and can hand hold them through the financial parts of running a business. This should be unlimited access using lots of different communication methods depending on the needs of my franchisees, such as telephone, email and Whatsapp.
I believe in technology
I want my franchisees to be using the technology that makes their lives easier and allows them to spend their time focused on growing their franchise. Wherever they can save time and make more money by automating processes sounds good to me.